About Us

Our journey into the world of pig farming began two decades ago with the publication of the first Pig Signals book. Little did we know that this would be the beginning of a success story that has taken us to every corner of the world. The Pig Signals books have been translated into 17 languages and are globally recognized as the go-to guide for pig farmers who want to improve their performance with animal focused management.

Over the years, we have collaborated with animal scientists and other experts to transform scientific information into practical, applicable knowledge. The foundation of Pig Signals lies in the Look-Think-Act principle, which emphasizes the importance of understanding animal biology and behavior. With this knowledge, farmers can detect suboptimal performance, relate cause and effect, and adjust their management practices accordingly.

While books were the foundation of our success, we soon realized that there was a greater need for practical assistance. This led us to embark on a consultancy and training journey that has taken us to different parts of the world. Today, we are proud to help pig farmers and their teams across the globe to improve their performance by applying animal focused management.

In the end, our success is not just about selling books or delivering training and consultancy services. It is about making a positive impact in the industry, creating sustainable farming practices that work for both the well-being of the animals and the success of the people that work with them.

That is our ultimate goal, and we are committed to achieving it for many more years to come.